News organisations are continuing to benefit from using Snapchat's Discover feature, instantly reaching new and existing audiences around the world.
In this article, Mignon Fogarty, the podcaster known as Grammar Girl, gives her advice to MediaShift on how to effectively use Snapchat to capture the attention of an audience.
Fogarty highlights two key tech points. Firstly, she states the importance of using a microphone and a shutter remote, which can make Snapping easier when you’re producing stories alone.
Secondly, she mentions how to encourage feedback from viewers, and choose the most helpful friend and privacy settings for your account's organisation.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Hindustan Times uses Snapchat filters to enable sexual assault survivors to speak freely on camera
- Tip: Here's how to find accounts to follow on Snapchat
- ‘No orphans’ on the web: Inside Washington Post’s online video strategy
- Tip: Check out this comprehensive guide to Snapchat for journalists
- The challenges of making online video pay