John Crouch, social media coordinator at Gatehouse Newsroom), explains in this article how different newsrooms use ScribbleLive to cover live events. The content marketing platform “lends itself to live-blogging”, with the ability to provide automated updates from different social media platforms.
Trying it out prior to big events occurring is important, Jason Piscia of The State Journal-Register adds. “Don’t wait for an instant breaking news event like a big fire or tornado to try it for the first time.”
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Tip: Bookmark this list of resources to help you cover the US Election
- Tip: Bookmark this advice for helping journalists cover tragedies
- Tip: Here's how highlighting your archives can help improve your metrics
- Tip: Check out this advice for getting started with Periscope
- Collaboration in the newsroom is key to The Economist's success on social media