Smartphones are everywhere in the English-speaking world, and around the globe they number one for every four people.

News organisations are increasingly seeing most of their web traffic coming from mobile devices – and most of that is driven by social media – so is it still worth making an app if the audience don't use it?

In this week's podcast, news editor Alastair Reid speaks to:
  • Trei Brundrett, chief product officer, Vox Media;
  • Simon Fry, mobile and tablet product manager, the London Evening Standard, the Independent and i;
  • Demian Perry, director of mobile, NPR;

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