At a Westminster Media Forum event on Thursday, key figures from UK media organisations discussed how they have been strategically experimenting with their content and production techniques in order to engage with the millennial audience – those aged between 15 to 35 years old.
This week's podcast highlights insights from a selection of the speakers, who are constantly learning how to grab the attention of younger audiences, and adapting the way they present stories accordingly.
Our guests are:
- Joe Harland, head of visual radio, BBC
- Simon Baker, head of branded content, ITN Productions
- Lucy Sinclair, chief marketing officer, Johnston Press
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