When it comes to knowing your audience and measuring success, pageviews and shares can only get you so far. There's a new metric on the block, and it's all about time.
How many stories on your site are read right down to the last line? What does that mean in a wider sense? And why it is even important?
In this week's podcast, Abigail Edge speaks to three experts about why journalists should care about time metrics:
- Dan Valente, data scientist, Chartbeat
- Evan Hansen, head of content labs, Medium
- Chris Moran, digital audience editor, the Guardian
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